Plain, comfortable, easily dressed up or down, the white T-shirt is a wardrobe staple. More than 2bn T-shirts are sold globally each year. If you own one, chances are it’s 100% cotton – it’s the fabric of choice for 50%.
So far, so basic.
But when Belfast-based Síofra Caherty, designer of sustainable bags, decided to expand her Jump The Hedges brand with a run of fully traceable, 100% cotton, white T-shirts, she found the process far from simple.
