Some of the world’s most respected newsrooms have united in a global climate reporting drive to amplify the voices of the ‘silent majority’ who care about the environment – and to show them they’re not as alone as they might think.
Research shows that 89% of people worldwide want governments to take stronger action on climate change, yet many hesitate to speak up, wrongly believing they are in the minority.
Covering Climate Now (CCN), a global initiative dedicated to improving climate journalism, has launched The 89 Percent Project in an effort to challenge the misconception.
