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HomeGood TalksSmartphone Free Childhood: ‘Suddenly we were in the eye of the storm’

Smartphone Free Childhood: ‘Suddenly we were in the eye of the storm’


When the history of social change campaigns of the early 21st century is written, it’s sure to include Smartphone Free Childhood (SFC). In a little over a year, an extraordinary movement has sprung from the grassroots, based on the principle that “childhood’s too short to be spent on a smartphone”.

It’s signed up hundreds of thousands of parents, reached millions more, secured the support of everyone from actor Benedict Cumberbatch and Adolescence writer Jack Thorne, to a clutch of MPs, and helped inspire everything from changes in school policies to the development of a new ‘childhood-friendly’ phone. At its heart, a simple suggestion: delay getting your child a phone until they’re 14, and access to social media until the age of 16. Give young minds a chance to develop free from the tyranny of the algorithms which, to put it mildly, have hardly been designed with their welfare in mind.

And it all started with a casual conversation during a playdate. Two mothers of eight-year-old girls from the same school year, chatting. And up popped the subject of phones. No, said one, she hadn’t bought her child a phone yet, because she hadn’t asked for one. But when she did, well, she supposed she would …



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