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For years, affordable fashion has been associated with the rapid production of cheap clothes, low wages and a throwaway approach to consumption. Clothing company Yes Friends is challenging this model and proving that fashion can be both sustainable and affordable.
The Bristol-based brand, which was founded with the aim of making ethical clothing accessible to more people, launched in 2021 with a £7.99 sustainable and ethically made T-shirt. It has since expanded its range to include everything from underwear to corduroy jackets, while putting workers’ rights and lower-impact production at the heart of its business.
“There’s a big myth going around the fashion industry that it’s expensive to make ethical clothing,” says founder Sam Mabley. “We’re running a profitable business selling ethical clothing at affordable prices so I think we’ve proved that it doesn’t need to be expensive.”
