1 min read
It is a bright early summer evening in Mallorca and Jaime Mora Bosch is reclining in a waterfront restaurant in a cream suit. Behind him, Port Adriano is filled with multimillion-euro yachts as their passengers settle into restaurants overlooking the marina, where rosé and mineral water are being poured.
Mora Bosch is director of tourism for Calvià, a district of mountain trails, luxury resorts, exclusive harbours… and Magaluf, the resort with a reputation as the place where Britons go abroad to behave badly.
Cheap lager, sunburn, public nudity, stag dos and hen parties turned ‘Shagaluf’ into a tabloid genre of its own. Mora Bosch insists that picture is years out of date and argues that the tourist tax introduced a decade ago has helped drive that change.
