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As part of a climate communications project, I joined OnlyFans. It wasn’t a publicity stunt, it was an attempt to answer a question that sits at the heart of my work: if the climate crisis is one of the defining issues of our time, why do so many people still tune out?
My job is to help ordinary people understand existential risks to humanity in a way that does not make them want to switch off. Some people wonder why that job needs to exist at all. If terrible things are coming, surely humanity should respond at the level of the risk?
Sadly, humans are not rational, and fossil fuel companies have preyed on that knowledge for decades. Since the industry first learned of its own polluting powers, it has spent tens of billions of dollars trying to influence public opinion, lobby governments and spread climate doubt among ordinary people.
