Trees that talk back might sound like something fresh out of a fairytale or a psychedelic trip, but a hi-tech stunt aimed at bridging the divide between youth culture with nature has turned fantasy into reality.
London-based agency Droga5 dreamed up the campaign for the creative popup, Agency for Nature, giving voice to trees in the UK capital, in Dublin and in Austin, Texas.
Bioelectrical signals from each tree were transformed into speech through an AI large language model. It was fed insights about the trees’ lifespans and histories, alongside data from biosensors that record metrics such as wind speed, temperature and soil moisture.
